At Expo 2025 Osaka, AIM created a series of landmark experiences that expressed the Kingdom's vision, creativity and cultural confidence.

From the Pavilion's official opening and Saudi National Day celebrations to a major concert  production and the immersive projection experience 'Her Influence', AIM developed and delivered original content that engaged millions of Expo visitors through storytelling, spectacle and innovation. Together, these works formed a unified narrative of a nation shaped by ambition, heritage and the people driving its future.