The UAE National Day in Abu Dhabi appeared prominently on the AIM calendar over 5 years. We’ve had great pleasure immersing ourselves in Emirati culture and have great respect for the trust that has been instilled in us in order to do so. Each year we collaborated with our partners to see these ambitious undertakings come to life. Each year we explored unique ways to capture the Soul of the Nation's journey through artistic expressions that emotionally connect with their people.