HONG KONG PULSE FESTIVAL

As part of Hong Kong’s impressive tourism calendar, the iconic Kowloon precinct upstages the already iconic
Hong Kong Skyline to mark the Summer and Winter seasons ahead.

WHERE /  HONG KONG    WHAT /  LIGHT FESTIVAL

 

Festivals took place during

3 key seasons in Hong Kong

 

WINTERFEST

A magical mood for all the family

For three years, Hong Kong sparkled during WinterFest with the iconic Cultural Centre serving as a favourite destination for tourists and locals alike with its harbourside views and seasonal Pulse 3D Light Shows. One of the great aspects of Hong Kong is its appetite for both Western and Eastern traditions, and Christmas is certainly a special time. Each year, AIM created a unique Christmas story for the people of Hong Kong, attracting thousands of people each night of the festival, bringing Christmas cheer to both young and old.

WinterFest Highlights

WinterFest Gallery

A STAR IS BORN

In 2015 AIM created a suite of loveable - and cheeky - elves for Hong Kong's WinterFest celebrations. 

They quickly became a popular addition to the festival and were further developed over consequent years.

Character Design Gallery

 

SUMMER FUN

In the heat of the summer AIM got the party started!

SF_2016_HomePageHero_03.jpg

Hong Kong Summers provoke a sense of excitement, high energy, and intensity. Each year Artists in Motion transformed the precinct of the Hong Kong Cultural Centre into a month long party through an exciting fusion of light, lasers, music and performance. The cinematic 300m façade of the Cultural Centre served as the principle projection surface, featuring a collage of summer inspired activities and characters bringing the waterfront to life and inviting crowds from all walks of life to hang out and play, enjoying the summer fun.

Summer Fun Highlights

Summer Fun Gallery

 

LUNAR NEW YEAR

Celebrating the most auspicious time of the year in style

Lunar New Year is an event celebrated across the globe by millions, both as a time of celebration, and also a chance to reflect on traditions. Each year, Artists in Motion utilised cutting-edge technology and precise pixel mapping techniques to transform the iconic Cultural Centre’s 300m façade into a beautiful fusion of nostalgia, fun and tradition, embracing the vibrant energy of the New Year and adding to the joyous atmosphere of loved ones gathering in celebration at the Hong Kong harbourside.

Lunar New Year Highlights

Lunar New Year Gallery

PRE-VISUALISATION

Each show was carefully pre-visualised to allow the client to gain a full understanding of what we would be delivering

HongKongPulse_BG_v4.jpg

9 FESTIVALS OVER 3 YEARS

AIM was tasked to deliver complete turnkey productions for each festival including:
BRANDING & THEMING
BRANDING & THEMING
BUILDING PROJECTION
BUILDING PROJECTION
LIVE PERFORMANCE
LIVE PERFORMANCE
LIGHTING & LASERS
LIGHTING & LASERS
SET DESIGN & BUILD
SET DESIGN & BUILD
AUDIENCE INTERACTIVES
AUDIENCE INTERACTIVES
CHARACTER DESIGN
CHARACTER DESIGN
LIGHT SCULPTURES
LIGHT SCULPTURES
SOUND
SOUND
MERCHANDISE & MASCOTS
MERCHANDISE & MASCOTS
CROWD MANAGEMENT
CROWD MANAGEMENT
SHOW CONTROL
SHOW CONTROL