HONG KONG PULSE FESTIVAL
As part of Hong Kong’s impressive tourism calendar, the iconic Kowloon precinct upstages the already iconic
Hong Kong Skyline to mark the Summer and Winter seasons ahead.
WHERE / HONG KONG WHAT / LIGHT FESTIVAL
WINTERFEST
A magical mood for all the family
For three years, Hong Kong sparkled during WinterFest with the iconic Cultural Centre serving as a favourite destination for tourists and locals alike with its harbourside views and seasonal Pulse 3D Light Shows. One of the great aspects of Hong Kong is its appetite for both Western and Eastern traditions, and Christmas is certainly a special time. Each year, AIM created a unique Christmas story for the people of Hong Kong, attracting thousands of people each night of the festival, bringing Christmas cheer to both young and old.
WinterFest Highlights
WinterFest Gallery
A STAR IS BORN
In 2015 AIM created a suite of loveable - and cheeky - elves for Hong Kong's WinterFest celebrations.
They quickly became a popular addition to the festival and were further developed over consequent years.
Character Design Gallery
SUMMER FUN
In the heat of the summer AIM got the party started!
Hong Kong Summers provoke a sense of excitement, high energy, and intensity. Each year Artists in Motion transformed the precinct of the Hong Kong Cultural Centre into a month long party through an exciting fusion of light, lasers, music and performance. The cinematic 300m façade of the Cultural Centre served as the principle projection surface, featuring a collage of summer inspired activities and characters bringing the waterfront to life and inviting crowds from all walks of life to hang out and play, enjoying the summer fun.
Summer Fun Highlights
Summer Fun Gallery
LUNAR NEW YEAR
Celebrating the most auspicious time of the year in style
Lunar New Year is an event celebrated across the globe by millions, both as a time of celebration, and also a chance to reflect on traditions. Each year, Artists in Motion utilised cutting-edge technology and precise pixel mapping techniques to transform the iconic Cultural Centre’s 300m façade into a beautiful fusion of nostalgia, fun and tradition, embracing the vibrant energy of the New Year and adding to the joyous atmosphere of loved ones gathering in celebration at the Hong Kong harbourside.
Lunar New Year Highlights
Lunar New Year Gallery
PRE-VISUALISATION
Each show was carefully pre-visualised to allow the client to gain a full understanding of what we would be delivering
9 FESTIVALS OVER 3 YEARS
AIM was tasked to deliver complete turnkey productions for each festival including:
