AIM HOSTS
A NOCTURNAL JOURNEY INTO THE FANTASTICAL
OR IS IT A DARKENED DREAM...
Our whimsical and bewitching animations hypnotised thousands of urban wanderers for a continuous 12-hour period overnight as part of Melbourne’s 5th annual White Night event.
Amid the laneways and music-filled streets, crowds drifted toward Carlton Gardens where our psychedelic designs created illusions of the Royal Exhibition Building deconstructing and opening dimensions to eerie and curious worlds.
The 8-minute show began with the building in a peculiar passive state before slipping into a deep slumber. A countdown on the clock signalled the audience, inviting them to experience a kaleidoscopic mix of dreams filled with windup toys, spooky skeletons, and fluorescent carnival rides – all meticulously mapped with incredible detail.
‘Rhythms of the Night’ was a major highlight of the evening, entertaining viewers from dusk ‘til dawn, awakening their inner child to experience the surreal.
Project Highlights
Our team meticulously studied the site and rebuilt the building from scratch in 3D to enable us to produce perfectly mapped design and animation.
Project Gallery