THE LONDONER – BLACK CAB ESCAPE
AIM designed and developed the creative concept for this exciting new ride experience at the Londoner Hotel Macau, providing guests with an installation that is both unexpected and unforgettable.
WHERE / MACAU WHAT / PERMANENT INSTALLATION
Like no other cab ride in the world!
The Black Cab Escape concept presented AIM with a unique challenge; extensive pre-production planning and state-of-the-art previsualisation technology allowed us to execute complex international shoots (during COVID-19).
JOIN ‘DAVID BECKHAM’ FOR A RIDE AROUND THE STREETS OF LONDON
The most unique and intriguing component of the Black Cab Escape experience – is that it puts the audience right at the heart of the action. Similarly, the position and location of the installation is a key component in achieving the desired impact. Black Cab Escape is located in the busy Londoner Hotel shopping strip and comprises a life-sized black cab flanked by large, screen walls. Visitors to the Londoner start their journey by stepping inside a ‘real’ cab, seemingly driven by a genuine London cabbie – with none other than David Beckham himself as their tour guide!
USING A TRANSPARENT OLED SCREEN, DAVID BECKHAM APPEARS IN THE CAB WITH YOU!
Our London cab driver and David Beckham are visible in the scene due to an OLED transparent screen that divides the front and back seat of the cab. To achieve this, AIM utilised pre-visualisation to block out the scenes, as well as devising a shot list that included in-camera lighting effects and a heavily VFX focused film-set to ensure that the actors ‘appeared’ to react to the ‘real’ environment of the cab.
To enhance the connection between the internal and external environments, the cab driver appears to use the steering wheel, radio and dashboard (which are existing physical assets) along with the spinning car wheels, headlights, car exhaust smoke and windscreen wipers. Meanwhile, the screen content (which wraps and immerses the physical cab in massive L-Shaped LED walls) takes visitors on a shortcut down a rumbling cobblestone lane, braving a severe storm and ending safely at the Londoner Hotel. All of the effects are heightened with the use of programmed kinetic and lighting automation while all of the environmental content was built in Unreal Engine – allowing AIM to bend reality and add a genuine sense of ‘magic’ to the journey.
As AIM couldn't be ‘on the ground’ for much of the creative development for The Londoner projects, previsualisation became the tool that ensured delivery teams understood the creative direction and implemented it exactly as the client desired.
A GLIMPSE BEHIND THE SCENES OF HOW WE RE-CREATED THE STREETS OF LONDON