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HAIER APPLIANCE WORLD EXPO
Shanghai's annual World Appliance Expo brings the greatest smart brand technology and lifestyle products together and each year with AIM, they build upon their brand image; forming innovative ways to reach their market and maintain their leadership role in the industry.
WHERE / SHANGHAI WHAT / EXHIBITION
3 YEARS RUNNING
10,000sqm EXHIBITION FOOTPRINT
DESIGNED & BUILT BY AIM
2019 WAS THE BIGGEST AWE YET.
DESIGNED, BUILT AND DELIVERED IN RECORD TIME.
Approached by Haier to revamp the brand’s identity from a traditional appliance company to a pioneer in lifestyle innovation, for the past 3 years Artists in Motion have designed and created the 10,000 metre squared pavilion area in entirety for the Appliance World Expo in Shanghai. AIM oversees the entire project timeline from creating the overall spatial design of the pavilion through to material prototyping and onsite construction management.
Each year we meticuluslously pre-visualised the space. Allowing our client to accurately envision the live experience prior to the event was key to meeting the tight deadlines and exacting standards required.
7 BRANDS UNDER ONE ROOF
Each earth brief is always to not only cover Haier’s brand identity but to also work with their sub-brands including General Electrics (GE), Fisher Paykel, Casarte, U+ Smart Home, Leader, Candy, and Aqua, making the Haier Pavilion a must-see Expo attraction.
AS PART OF AWE 2018 AIM WERE COMMISSIONED TO DESIGN, DIRECT AND PRODUCE A GLOBAL TVC.
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