Long days. Bright nights.
In the heat of the summer AIM got the party started!
Hong Kong Summers provoke a sense of excitement, high energy and intensity.
Each year we transformed the precinct of the Hong Kong Cultural Centre into a month long party through an exciting fusion of light, lasers, music and performance. The cinematic 300m facade of the Cultural Centre served as the principle projection surface, featuring a collage of summer inspired activities and characters bringing the waterfront to life and inviting crowds from all walks of life to hang out and play, enjoying the summer fun.
