Dubai’s NYE at the Burj Khalifa 

When Artists In Motion was appointed as the sole artistic director for Emaar's 2025 New Year's Eve spectacle at Dubai's Burj Khalifa, the event was radically reimagined. For the first time in the event's history, AIM orchestrated all creative elements creating a unified artistic vision that set new standards for large-scale multimedia productions. 

 

In a fusion of storytelling, design and technology, Beyond Dreams transformed the world's tallest building into a ‘connected canvas’ of light, sound and movement that captivated over 1.7 million spectators and billions of viewers worldwide.  

 

In a city where bold dreams become reality, Dubai’s Burj Khalifa New Year's Eve celebration is one of the most anticipated and widely viewed global events, demanding an entertainment program of artistic innovation, cultural storytelling and technical precision. Emaar presented AIM with an unprecedented opportunity: to act as the overarching creative director for the entire production. This approach required seamless integration of multiple technical disciplines while elevating the spectacular impact of Dubai's flagship celebration. 

 

By pioneering a fully integrated creative approach, AIM reimagined how Dubai's most anticipated event would be experienced. Beyond Dreams demonstrated the transformative power of a unified artistic vision when applied to large-scale productions, establishing new standards for multimedia spectacles worldwide.