Presented on the banks of the River Tyne, We Are One celebrated the enduring connection between Newcastle United Football Club, its supporters and the city itself. Using large-scale 3D projection, lighting, water screens and an original cinematic soundtrack, Artists in Motion transformed the Baltic Flour Mill into a monumental canvas for one unforgettable evening.

Beginning with the unmistakable sounds of The Blaydon Races, the production took audiences on an emotional journey through more than a century of Newcastle United history. Legendary players including Alan Shearer, David Ginola and the late Sir Bobby Robson were honoured alongside unforgettable moments that have shaped the club's identity and inspired generations of supporters.

The finale celebrated Newcastle United's future, unveiling the club's new Adidas partnership and team kit through cutting-edge digital storytelling and MetaHuman technology. More than a projection spectacular, We Are One became a heartfelt celebration of a football club, its people and the unbreakable bond that makes Newcastle unlike anywhere else in the world.