Haier Group at the Appliance World Expo

AIM partnered with Haier on its AWE Shanghai presence over multiple years, designing and delivering large-scale immersive pavilion experiences that brought Haier’s innovation, smart living vision, and connected ecosystem to life for global audiences.

Where

Shanghai, China

what

Installations

play highlights

A 10,000sqm pavilion designed to showcase the future of connected living.

Shanghai's Appliance & Electronics World Expo (AWE) is one of Asia's leading platforms for consumer technology and smart living. Over five years, Artists in Motion partnered with Haier to evolve its exhibition presence into a 10,000sqm flagship pavilion, creating immersive brand experiences that showcased the company's leadership in innovation, connected living and intelligent home technologies.

Combining architecture, multimedia and interactive storytelling, each pavilion built on the last, reinforcing Haier's position as one of the exhibition's most prominent and recognisable brands while engaging visitors through memorable, future-focused experiences.

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